IDÉ House of Brands and Wackes AB complete their merger
Dear Customer, We would like to inform you about an important and positive change in our organization. The merger between IDÉ House of Brands and Wackes AB is now formally completed. In October 2025, we communicated that a due diligence process had begun ahead of a possible merger. This work has now been completed as […]
This year’s Christmas ornament is here – featuring Gittan by Pija Lindenbaum
For the fifteenth consecutive year, Wackes is supporting UNICEF Sweden’s holiday fundraising initiative. Each year, a Swedish illustrator is invited to create a unique design for a hand-painted glass ornament, released in a limited edition to raise funds for UNICEF’s work for children’s rights. This year’s collectible features Gittan, created by Pija Lindenbaum – one […]
IDÉ House of Brands Acquires Wackes AB
Norwegian company IDÉ House of Brands has signed a Letter of Intent to acquire Wackes, marking a major milestone in the European product media industry. The merger will create Europe’s largest product media distributor, strengthening IDÉ’s presence in Sweden and securing a strong platform for future growth across Europe. Both companies share similar values with […]
Milestone: Our first ESG report
We are proud to announce the release of our first ESG report, marking a significant step in our commitment to sustainability. This achievement reflects the hard work and dedication invested in building a sustainable future. According to legal requirements, Wackes does not need to create an ESG report. We have done so to get a […]
New team members
We have welcomed four new stars to our team: Frida and Jenny are working with the sales admin team in Gothenburg, Maria has joined the sales team in Stockholm, and Donghui is contributing to the Procurement team, also in Stockholm. We’re thrilled to have you on board! Our goal at Wackes is to significantly increase […]
Summer vibes – explore our inspiring gift ideas!
Bring summer vibes to your staff, customers, and partners with gifts that promote relaxation, wanderlust, and social fun. Explore our inspirational product ideas here!
Hello from PSI in Düsseldorf!
Busy times at the leading European trade show for our business with 567 exhibitors from 29 nations, and 11,003 visitors from 69 countries. “PSI has arrived in our day and age where business is no longer about higher, faster, further and more but about authenticity, innovation and cohesion,” sums up Michael Köhler, CEO of RX […]
Christmas ornament 2023 from UNICEF Sweden is available!
It’s finally here! This year’s hand-painted Christmas ornament from UNICEF Sweden, featuring artwork by illustrator Eva Eriksson from the book ‘The Yule Tomte and the Little Rabbits’. Wackes executes the whole campaign pro bono; from design and production to the web platform for ordering and distribution. Support UNICEF Sweden’s work for every child, and visit […]
The Holiday Season is near!
The upcoming Holiday Season means gifts! Explore our catalog with a variety of great product ideas and find the perfect gifts for your brand and team. 🎁🎄 To the catalougue
Our innovation journey
We are always looking for new products, suppliers, and ideas. Last week it was time for Formex, and our senses were sharp! Trend forecasts and inspiration are essential to staying updated on what’s new, so we can consistently find the best and freshest solutions for our clients. And perhaps even experience an acute sensory overload […]
