In cooperation with Henkel, Wackes created and coordinated a 2-step campaign to bring attention to the Baltic Sea environment and its conservation.

The campaign incorporated a Buy-and-Get phase where customers bought products and got recycling bags instore or sent to their homes. The second step was an online Bottle Fishing game. For each game played, Henkel donated funds to the #oursea cause.

A successful campaign for a good purpose.