Wackes award winning Folksam helmet

In 2008 Folksam, one of Sweden’s biggest insurance companies, turned 100 years. As a part of the celebration, they wanted to communicate to the public that Folksam is the number one in traffic research and active work in regards to traffic safety issues. As a trusted supplier of branded items, Wackes was given the assignment to come up with a creative solution that displayed Folksam in a trustworthy and positive manner. Idea: Produce and hand out 50 000 bicycle helmets in the...