Wackes had, since the company was established over thirty years ago, the goal of creating product ranges that become part of people’s lives, thereby strengthening brands. At Wackes, approximately 40 experts with extensive experience work around the world at Wacke’s offices in Borås, Lund, Stockholm, Oslo, LA, Hong Kong, Ningbo and Shanghai. As a company, we are certified according to ISO 9001 and ISO 14001 in Sweden for our quality and environmental work and members of the UN Global Compact for enterprise, respecting human rights, environmental issues and anti-corruption work.

Partner in Prominate – Global Perspective, Local Service

Effective product media today requires a holistic mindset and understanding of the entire global market, ranging from design, trends, sustainability, logistics and purchasing channels, regardless of the market. In 2017, Wacke became the new partner in the global network Prominate. Through Prominate, a joint venture company with a global full-service concept for promotional media, Wackes strengthens its position as Sweden’s leading provider. With headquarters in London and seventy offices worldwide Prominate has opportunity to coordinate purchases and thereby to make high demands on suppliers.

For our customers, the joint ownership means that you can be sure that guidelines for quality and design are respected in all markets and in all countries. The network provides an invaluable knowledge exchange and opportunity for a global perspective with local service. Read more at prominate.com

Starting from the 25th of May 2018, all companies and organizations in the EU need to adapt to the new law of GDPR (General Data Protection Regulation). The law regulates how personal data is stored and used. Wackes has extensive experience in storing and managing customers’ information. It is important for us that all customers feel safe and well looked after in our handling of personal data. We use personal data to allow customers to easily take advantage of our products and services for the collaboration to lead to the best benefit for the customer. With good ethics and classical order, we will continue to handle personal data with the greatest discretion.
Read more in our policy for handling of personal data


The company is founded

Wackes is founded in Borås by Staffan Pousette, Stefan Lydén, Christer Hellqvist and Lars-Olof Wackelin, all with a background in Sportjohan. In 1986, the former NHL ice hockey player Stefan Persson joins the company.

Establishment in Stockholm

With many contracted customers with headquarters in Stockholm, Wackes opens the doors for offices at Sveavägen.

Early with webshop

Already in 1999 we started our first webshop and have since developed smart web solutions for our customers.

Office in Lund

Wackes buys current CEO Thomas Davidsson’s company PTHZ and opens office in Lund.

Purchasing office in China

In order to meet the demands of our customers, we open our own purchasing office in China, which gives us proximity to factories and the ability of our own personnel to follow the manufacturing process.

We grow ...

Through the acquisition of the metal company Sporrong’s promotional part, Wackes becomes even bigger.

ISO certification

We direct our clientele to larger companies, thus raising higher demands on us as a supplier. We ISO-certified according to 9001 (quality) and 14001 (environment)

Atlanta sales office

... and we continue to grow

Purchase of Bang Promotion.

Hong Kong sales office

To further expand our customer support globally, we open sales offices in both the US and Asia.

... and grow!

Purchase of Stadium Promotion

Larger warehouse

With expanded warehouse in Borås, we offer our customers even better logistics solutions.

New webshop solution

We begin the work of replacing all our webshops into a new and even smarter and more flexible platform.

Partner Prominate

We become partner in the Prominate international network to offer our customers a global perspective and opportunity for local service.

We intensify our commitment to sustainability

To ensure the delivery of value-creating product media with the least possible environmental impact, our first sustainability manager, Elin Axelsson, recruits.