Finally Summer!

A summer with sunshine, baths and lazy days. Then we are ready to start the autumn with exciting news and product ideas. With sunny greetings from your friends at Wackes PS. You can reach us all summer: info@wackes.com +46 (0) 33-20 66 00

Wackes acquires Finnish Logonet Promotion

Wackes is one of Sweden's leading companies in product media. Logonet Promotion is one of Finland's leading product media companies with great expertise in sales and loyalty-driven campaigns. "The acquisition of Logonet Promotion strengthens us in campaign marketing and will make our range more complete," says Wackes' CEO Thomas Davidsson. “For our international customers, this means that we can give our customers a better service globally. Through Wackes co-ownership of Prominate, our customers gain access to...

How do we reach out despite widespread advertising fatigue?

Advertising, no thanks? Brand items - yes please! How do we reach out, despite widespread advertising fatigue? Today we live in an information society, where people spend an increasing amount of time on managing information. Information and messages to take in, sort out, absorb and process – and ideally act out of. The amount of information inundating us on a daily basis is constantly increasing at the same time as the channels grow in numbers. Living and working in an urban...

”The strong also need to be kind”

Bamse is the theme of this year's UNICEF christmas ball ornament Wackes is proud to operate and manage unicefbutiken.se for UNICEF – a pro-bono assignment for the children of the world, where all sales are done for the benefit of UNICEF's work for children's rights. The unique hand-painted Christmas glass ball ornament is a cherished collector's item and a bestseller amongst the products sold before Christmas on unicefbutiken.se. This year Bamse, illustrated by Rune Andréasson, covers the Christmas ball ornament. In recent...

Inspirational trip and new insights – a part of our business intelligence

What are we buying? What do we eat? How do we socialize? In order to meet our customers' needs for relevant products, business intelligence plays an important role. Besides the regular visits to Asia, international fairs, lectures, and stops in our European cities offer inspiration. We find it important to catch trends and tendencies in order to keep better informed about what is going on in the spheres of manufacturing, environment and sustainability, product design, packaging design, foods, hotels,...

Promotional product or brand item – what is the difference?

Promotional products, give-aways, promotional incentives, or brand items – it is easy to somewhat simplify things and think that we find many names for the things we love. But for Wackes, the difference between general promotional products and brand items is big. As a three-dimensional media channel, a profile product can attract all senses of the recipient. But today many companies invest in products that do not provide any benefit or significant value to the brand. Perfunctory purchase orders of products without...

The right brand items are crucial in store campaigns

Increasing sales, launching an innovation, and deepening the customer relation. In-store-competitions and "buy-and-get" campaigns are effective ways of reaching out. With a heart connecting to the brand logo and the message "Baking with love", Pågen's "buy-and-get" summer campaign is one of several examples of when the choice of brand item was crucial. A seemingly simple utility product to push in-store-sales lead to 135,000 sold loafs of bread, strong response, and attention. The product? A custom designed toaster in stainless...

Products are powerful

We are living in an ever digitalizing age, not the least in the way we communicate. At the same time as the digital world entails vast opportunities for marketing, we are aware of the fact that the more senses are being activated, the greater chance you have to actually reach out. The opportunity to touch or maybe smell, see, and hear a product for yourself, offers an unrivaled and lasting impression. A physical product is a powerful channel for marketing...

What does your USB stick look like on the inside?

We live in an information society where our needs to gather, save, and spread information is continuously growing. Today more and more people are working on the move, and even though reliable cloud services for storage are becoming more common, there are still needs and occasions when a personal USB flash drive is useful. The capacity of USB flash drives is constantly growing, but at the moment 8GB is the most common and affordable size. A USB flash drive can...

If you are seen, you exist – the importance of choosing the right reflector

Dangling, hard or soft, vests and wristbands. Today there is a wide variety of reflectors available, and it is important to choose the right ones. As a brand item, a reflector can convey daily concern and a reminder of the importance of being visible. Reflectors are complex optical products. The quality is controlled through measurements where the reflected light is measured in various angles and it is the reflector value itself which determines if the reflector is good enough....

Welcome to the new Wackes web!

Ever since the start, Wackes has been a constantly developing business. Through our new website, we wish to share our visions and delve into what we are really passionate about – brand items. To us, profile products are more than just simple physical products carrying a logo. It's a media channel which attracts all your senses and reminds you of your brand, over and over again. Precisely for this reason we call them brand items, a relevant and sustainable...

Make extra money on your brand by reaching out to your fans

What if you were told you can boost sales by promoting your company and at the same time meeting a target group’s desire? You’ve got the brand. You’ve got the customers. All you need to do is to put some serious thought into what they would like to buy. If you provide customized products with the right feel to them, you can reach customers beyond your employees – people that admire your company get a chance to be part...

The profile industry needs to care for it’s brand

At the Promotion fair 2013 Thomas Davidsson, CEO at Wackes, spoke about Corporate Social Responsibility (CSR) and the importance that products actually offer real usefulness for the clients. Read more about the profile industries biggest challenges in this article (in Swedish only), published in Event&Expo 3/2013

Wackes award winning Folksam helmet

In 2008 Folksam, one of Sweden’s biggest insurance companies, turned 100 years. As a part of the celebration, they wanted to communicate to the public that Folksam is the number one in traffic research and active work in regards to traffic safety issues. As a trusted supplier of branded items, Wackes was given the assignment to come up with a creative solution that displayed Folksam in a trustworthy and positive manner. Idea: Produce and hand out 50 000 bicycle helmets in the...

Are you fully taking advantage of all available media?

How does one tell a believable and attractive story of your company when the customer is exposed to more advertising than ever before, without the time to digest it? Promotional products give you the possibility to communicate in a unique manner. That is, if you treat them as an integral part of your advertising campaigns – not as isolated activities outside of the media strategy. Effective products are founded on your communication concept, not merely on your graphic guidelines. We...

Wackes managing UNICEFs web store Unicefbutiken.se with sustainable sources and products

Wackes has been selected to manage Unicefbutiken.se on behalf of UNICEF in Sweden. This proves Wackes dedication to their efforts to work with sustainable sources and products. Through your purchase on the site you donate a charitable gift to the UNICEF organization. On the web shop you will find many suitable Christmas gifts, for example candle holders, unique bags and beautiful silver jewelry. 20 percent of the total sales is allocated to UNICEFs efforts to improve kids rights around the...