Specially designed and exclusive – top notch for Top Floor

The importance of a VIP gift for communicating when the expansion and sustainability go hand in hand

Building loyalty and creating the feeling that naturally makes the customer the obvious ambassador requires reflection. In addition, designing the perfect gift for communicating that expansion and durability can go hand in hand requires experience.
For the Scandic Hotels loyalty program Top Floor, Wackes was commissioned to develop a product that suits both men and women, that is easy to mail and which also met the hotel chain’s environmental profile.

After the concept, product design, graphic design, copy, production, shipping, distribution, warehousing and sales in the web shop, the packages land at the homes of the hotel’s VIP guests. A specially designed toiletries bag in embossed vegetable tanned leather unisex model with a patterned lining and gold details along with a personalized greeting from the Scandic.