Make extra money on your brand by reaching out to your fansMichael Jönsson
What if you were told you can boost sales by promoting your company and at the same time meeting a target group’s desire? You’ve got the brand. You’ve got the customers. All you need to do is to put some serious thought into what they would like to buy. If you provide customized products with the right feel to them, you can reach customers beyond your employees – people that admire your company get a chance to be part of the brand.
If you’ve got strong company values that resonate well with people, they will want to live your brand. And if you succeed in producing great branded merchandise, you can lift your business to a new level. The key is finding out what customers use and desire. It’s essential to have a relevant feel to all your products that’s adjusted to your target audience, their needs, interests and preferences.
Swedish Scania Group has turned this idea into a success story. Scania, with a sales and service organization in more than 100 countries, is one of the world’s leading manufacturers of trucks and buses for heavy transport applications and of industrial and marine engines. Scania drivers and fans are very choosy. Everything has to reflect the quality of the trucks to live up to expectations and be delivered on time. The Scania collection covers everything from sunglasses to t-shirts and leather jackets, all of them featuring the famous griffin or the word Scania. The products have proved to be very popular on a global market, simply because Scania is in tune with the needs of the target groups.
What would your fans like to buy from you?