Wackes partners with UNICEF every year by creating a meaningful and purpose driven campaign to raise money with collectible Christmas gifts. To do this, the campaign uses a carefully chosen and beautifully made item that will appeal to people’s goodwill and be a pleasure to offer and to receive.
The theme is steeped in Swedish culture as the festive Christmas baubles are decorated with images from a popular collection of Christmas carols. Everyone knows the characters and the songs, making the gift immediately recognizable and appreciated. And the baubles are locally made and hand painted.
As part of our contribution to UNICEF, Wackes executes the whole campaign pro bono: from the design and the production to the web platform for ordering, and the distribution. It is our way of using gift items for good.
TIPS FOR PURPOSE DRIVEN CAMPAIGNS
- Think how you could use a promotional product to support a cause that you care about and to directly raise funds.
- Make something appealing or collectible that people will WANT, will be happy to OFFER, and touched to RECEIVE.
- Work with an artist, promote a local specialty, get people involved.