Arla has launched a broad campaign to support youth football in Finland. The campaign is digital and will be run on all the major platforms. As international and local competitions resume, football is in the air, and we can get back to cheering on our favorite teams.
As part of this campaign Wackes designed and hosted a fun online football game to engage people in youth football in Finland. Anyone who plays the game can donate their score to the youth football team of their choice. The ten teams that get the most points donated receive a donation of 1.000 EURO each from Arla to support their activities.
A very welcome boost to the teams’ finances.
You can visit the campaign website and sign up to play the game HERE.
The Arla football theme campaign also incorporates visible instore buy-and-get consumer activation features centered around Arla cheese products.
Wackes is proud to cooperate with Arla in supporting young people with their sporting activities.
