Norwegian company IDÉ House of Brands has signed a Letter of Intent to acquire Wackes, marking a major milestone in the European product media industry. The merger will create Europe’s largest product media distributor, strengthening IDÉ’s presence in Sweden and securing a strong platform for future growth across Europe. Both companies share similar values with a focus on innovation, sustainability, and long-term customer relationships. The transaction is expected to be finalized in December 2025.
