Dear Customer,
We would like to inform you about an important and positive change in our organization. The merger between IDÉ House of Brands and Wackes AB is now formally completed.
In October 2025, we communicated that a due diligence process had begun ahead of a possible merger. This work has now been completed as planned, and the transaction was finalized in January 2026. We now move forward together with the goal of building a shared, strong, and future-oriented operational platform.
Why are we doing this?
The merger is based on several long-term and strategic reasons:
- Stronger financial stability and professional governance that enables sustainable long-term development.
- Shared values, where both companies prioritize responsibility, quality, and customer focus.
- Increased capacity for sustainability, safety, and regulatory compliance, which is becoming increasingly important in our industry.
- A stable platform for controlled growth, without compromising on quality or our commitments to customers and partners.
Leadership and organization going forward
To ensure continuity and confidence throughout this change:
Thomas Davidsson
Will continue as CEO for Sweden and will also assume the role of Vice Group CEO within IDÉ House of Brands Group.
Tomas Olsson
will continue as Operation Manager for Sweden, responsible for daily operations and ensuring that we continue to deliver quality, service, and stability to our customers.
Nina Lauritzen
Continues as CEO for IDÉ House of Brands in Norway and also becomes Group CEO.
Lasse Lauritzen
Continues as Chairman of the Board for the entire group and remains active in daily operations.
What does this mean for you as a customer?
In short: an even stronger partner.
Our offering, our values, and our level of service remain the same but we now gain better conditions to continue developing, investing, and delivering long-term security.
If you have any questions or would like to know more,
you are warmly welcome to contact us.
Kind regards,
IDÉ House of Brands / Wackes
